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Pengurusan Kewangan

MALAYSIA’S GEN Z AND THE RETIREMENT SHIFT IN A CHANGING ASEAN

  • 13/08/2025 08:33 AM

A significant shift is underway in how Malaysians and their ASEAN neighbours are preparing for their golden years. As populations across the region age, the reliance on Defined Contribution (DC) pension systems, exemplified by Malaysia's Employees Provident Fund (EPF), is intensifying. 
This change places a greater responsibility for retirement security on individuals, and for Generation Z (Gen Z) – digital natives navigating a dynamic yet challenging economic landscape – their readiness for this new era is a critical concern for the future of the region.

By 2025, those in the Generation Z age group were projected to reach 26 per cent of Malaysia’s 34.1 million population. Those entering the workforce are expected to play an increasingly significant role as workers in the coming years.

The demographic landscape in ASEAN is transforming. Malaysia, for instance, is projected to become an ageing nation by 2030, a trend mirrored across many parts of Southeast Asia.

Retirement Shift: From State Support to Self-Reliance

Financial Literacy in the Fintech Era: A Double-Edged Sword

Financial literacy among young Malaysians and their ASEAN peers presents a complex picture.
While a recent study indicated that ASEAN Millennials and Gen Z are starting to invest earlier, many admit to a foundational understanding of investment and a lack of financial management knowledge.
In Malaysia, while there's growing awareness, low savings rates and instances of youth bankruptcy due to personal loans underscore an urgent need for enhanced, practical financial education. Parental influence and early financial socialisation play a significant role in shaping these habits.
The digital fluency of ASEAN's Gen Z is a double-edged sword. They are prime adopters of fintech, drawn to user-friendly platforms, personalised experiences, and low-cost investment options offered by digital brokers and “fin-fluencers”.
However, this digital immersion also exposes them to a flood of online information, not all of which is credible, potentially leading to risky financial behaviours. The challenge lies in leveraging their digital comfort for constructive financial education and engagement.

Gig Workers and the Informal Economy

The rise of the gig economy across ASEAN presents another significant hurdle. While offering flexibility, such employment often lacks the safety net of employer-mandated EPF contributions and other social protections, leaving a growing segment of the Gen Z workforce to navigate retirement savings entirely on their own.
This necessitates innovative approaches to extend social security coverage to these informal sector workers. In the context of ageing societies and evolving economies across Malaysia and ASEAN, the focus on Gen Z's retirement preparedness becomes particularly sharp.
Additionally, this environment amplifies certain challenges while also unveiling opportunities. There is an increased impetus on self-reliance for Gen Z, as traditional family support structures are evolving and the ratio of workers to retirees is shrinking.
The demographic shift means the responsibility for self-funding retirement through schemes like Malaysia's EPF and voluntary savings mechanisms such as the Private Retirement Scheme (PRS) will only continue to grow.
Economic uncertainties, both globally and regionally, can impact investment returns, underscoring the critical importance of consistent and early saving for the healthy growth of DC funds.

Policy Responses and Innovations

Governments and institutions, including the EPF, are actively responding to these dynamics through policy adaptations. Initiatives aimed at promoting financial literacy, offering tax incentives for schemes like PRS, and continuously updating retirement planning guides represent positive steps.
However, the rapid evolution of work and finance necessitates ongoing policy agility to keep pace. The significant boom in digital financial services across ASEAN, largely driven by youth adoption, presents immense potential.
Platforms offering gamified learning, micro-investing opportunities (such as Malaysia's Raiz or Singapore's Snack), and personalised financial tools can make retirement planning more accessible and engaging, provided they are accompanied by robust consumer protection measures.
Ensuring that Gen Z in Malaysia and throughout ASEAN can anticipate a secure retirement in a DC-dominant era requires a multifaceted approach.
Strengthening financial education is essential; this means providing tailored, engaging, and digitally delivered financial literacy programmes that begin at an early age and continue throughout their working lives.
Such programmes should equip them with practical skills in budgeting, understanding investment risks, and effectively navigating DC schemes like the EPF.
Furthermore, enhancing engagement with EPF and other DC plans is crucial, leveraging technology to offer personalised insights, clear communication, and simplified investment choices to empower younger members.
Integrating the informal sector is also critical, necessitating the development of mechanisms to facilitate retirement contributions for gig economy workers and the self-employed; Malaysia's i-Saraan, which encourages voluntary EPF contributions with government incentives, serves as one such model.
Promoting supplementary savings through continued support and awareness campaigns for voluntary schemes like PRS can help create additional layers of retirement security. Ultimately, fostering a culture of long-term planning requires addressing short-term financial pressures through broader economic policies, which can then free up Gen Z's capacity to focus on crucial long-term goals like retirement.
The shift towards greater individual responsibility for retirement is a defining feature of our times in Malaysia and ASEAN. For Gen Z, this journey will be shaped by their unique economic circumstances and digital prowess.
By fostering a supportive ecosystem of accessible education, inclusive policies, and innovative financial tools, we can equip them to build a resilient and secure financial future, ensuring that the promise of a dignified retirement remains within reach for the generations to come.